Asia
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Education: Associate degree.
Relevant experience
General Manager – Byoma Campaign (3-Week Event) | Aug 2025
● Led a 3-week experiential marketing activation for Byoma, serving as the on-site manager and
primary liaison between client and staff
● Recruited, trained, and supervised brand ambassadors, ensuring polished presentation and strong
consumer engagement throughout the campaign
● Oversaw logistics including setup/teardown, inventory management, and scheduling to keep daily
operations seamless
● Delivered detailed recaps with photos, metrics, and insights to measure campaign performance
and ROI
Brand Ambassador – Atlassian Convention | July 2025
● Represented Atlassian during a multi-day tech convention, engaging with attendees and
promoting key products and services
● Assisted with booth setup and teardown, ensured brand visuals and materials were well-stocked
and organized
● Captured lead data and provided real-time attendee feedback to the team, supporting post-event
reporting
● Maintained high energy and professionalism while navigating a corporate B2B audience
Brand Ambassador – Various Campaigns| A Little Bird | May 2025-Present
● Executed on-site brand activations for multiple beauty and lifestyle clients, including sampling,
product demos, and giveaways
● Acted as the face of each brand, delivering messaging with personality and accuracy in both
high-traffic and boutique environments
● Managed crowd flow, product replenishment, and live consumer feedback
● Completed post-event recaps and photo documentation on tight turnarounds
Brand Ambassador – Mora Asian Kitchen | Jan 2020 – Dec 2021
● Represented the brand at events like Salsa Night, wine tastings, and private parties
● Handled tray-passing, drink sampling, and engaging guests in a lively, high-volume setting
● Supported event setup/teardown and ensured a polished, professional appearance
Freelance Event & Project Coordinator | Feb 2021 – April 2023
● Managed multiple client events, pop-ups, and community programs
● Used tools like Trello and Canva for scheduling, planning, and promotional content
● Created engaging experiences while keeping timelines and communication on track
General Manager – Byoma Campaign (3-Week Event) | Aug 2025
● Led a 3-week experiential marketing activation for Byoma, serving as the on-site manager and
primary liaison between client and staff
● Recruited, trained, and supervised brand ambassadors, ensuring polished presentation and strong
consumer engagement throughout the campaign
● Oversaw logistics including setup/teardown, inventory management, and scheduling to keep daily
operations seamless
● Delivered detailed recaps with photos, metrics, and insights to measure campaign performance
and ROI
Brand Ambassador – Atlassian Convention | July 2025
● Represented Atlassian during a multi-day tech convention, engaging with attendees and
promoting key products and services
● Assisted with booth setup and teardown, ensured brand visuals and materials were well-stocked
and organized
● Captured lead data and provided real-time attendee feedback to the team, supporting post-event
reporting
● Maintained high energy and professionalism while navigating a corporate B2B audience
Brand Ambassador – Various Campaigns| A Little Bird | May 2025-Present
● Executed on-site brand activations for multiple beauty and lifestyle clients, including sampling,
product demos, and giveaways
● Acted as the face of each brand, delivering messaging with personality and accuracy in both
high-traffic and boutique environments
● Managed crowd flow, product replenishment, and live consumer feedback
● Completed post-event recaps and photo documentation on tight turnarounds
Brand Ambassador – Mora Asian Kitchen | Jan 2020 – Dec 2021
● Represented the brand at events like Salsa Night, wine tastings, and private parties
● Handled tray-passing, drink sampling, and engaging guests in a lively, high-volume setting
● Supported event setup/teardown and ensured a polished, professional appearance
Freelance Event & Project Coordinator | Feb 2021 – April 2023
● Managed multiple client events, pop-ups, and community programs
● Used tools like Trello and Canva for scheduling, planning, and promotional content
● Created engaging experiences while keeping timelines and communication on track
